Sportsbook and iGaming software provider Altenar boosted Latam's market share after announcing a deal with operator Playbones.

With the new partnership, Altenar will provide sportsbooks and interactive software to Playbones. The deal includes online, which is likely to consolidate Altenar's retail channel in the future.

Established initially to focus on specific Latam markets, Altenar and Playbonds expect to further grow partnerships across the continent following initial commercial success.

Antonino Barra, sales director at Altenair, said, "We are excited to further enter Latam's market and to partner with Playbones to provide unique and innovative sportsbooks." "Having the opportunity to launch with one of the region's leading operators is a real coup for us and we are confident that we will expand our presence in Latam as we move further into 2023."

Launched in 2011, Playbonds has established itself as one of LatAm's most experienced online operators in over a decade of operations, as well as one of the continent's highest-rated brands. 바다이야기

With the deal, Playbones will significantly enhance its sports betting services with a comprehensive selection of Altenair's pre-match and live odds covering Latam and global sports, including football, basketball, volleyball and horse racing.

"It's a big moment for us to offer sports betting to LatAm athletes and signing an agreement with one of the best sports books in the world is a huge landmark for Playbonds." "We have more than 10 years of experience and have become one of the leading operators in the region, so this new contract will be very beneficial to us and Altenair," said Pablo Bonifaci, CTO of Playbrand Group.

Altenar has received consistent recognition over the past year with several awards, including MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and Baltic and Scandinavian Gaming Awards.

Licensed in a total of 13 major global markets, including UKGC and MGA certification, Altenar has established itself as a sportsbook supplier for a wide range of leading operators.